Let's start by saying that Six Pixels of Separation is a worthwhile read. If you don't believe me, sicknessclick here and check out all the terrific reviews it has gotten since it was launched last summer. Written by Mitch Joel, nurse Canada's Digital Marketing Rock Star as many say is a book where you can find out everything you ever wanted to know about digital marketing, personal branding, social media, but didn't dare ask. A roadmap of some sort to help you cross over to the new world of interconnectivity. (like Dan Ariely said author of Perdictably Irrational which I haven't read yet). When I turned the last page, I felt I had run a marathon. I felt I had put out a lot of effort, kept my focus on the big picture while going over chapter after chapter of this amazing amount of information and ended up learning so much. A bit like one would feel (I imagine) in tackling a marathon one mile at a time in order to reach to the ultimate goal. Mine was to learn as much as possible which I did and I felt good afterwards. This might seem strange coming from someone who has a somewhat good knowledge of digital marketing. I have recently started this blog in the hope of living up the experience of digital marketing more thoroughly. I've gotten somewhat involved with social media: Facebook, Linkedin, Twitter, Mybloglog, Friendfeed, Technorati, Delicious, Youtube, Google Reader and others. I followed the Canadian Marketing Association Certificate in E-Marketing Course given by Mitch Joel himself and got my certificate. (A real gift I made to myself by doing that. I highly recommend that course). I worked as a web strategy consultant for a major company for the past 3 years. In short, I think I knew more than the average folk from the outset. I was a bit curious to see how much more I would learn. The conclusion is that Mitch's book will now become a reference book for me. His book is a real roadmap. Of the specific things I learned, I certainly appreciated the chapter on Digital Nomads. If you're not familiar with that expression just think Wifi and I-phones, or being connected all the time, anywhere. I am not very knowledgeable about mobile marketing. I've not worked yet on any mobile marketing projects, so it made it very interesting for me. (For your reference, in Montreal, Yasha Sekhavat is an expert in that area). I also enjoyed the chapter called You are Media, which deals a lot about personal branding, a new in-word which is not always well understood. Mitch Joel is not an inventor, but he is an awesome communicator and a very passionate man. I find that there is something evangelical about him because of his true power of persuasion. (This personality trait might come from his love of motivational books.) In reading Six Pixels, I felt that he was speaking to those of us that need to acknowledge the changes are at our doorsteps and to start embracing those changes in new media now. He does so in a very convincing and authentic manner. If I was a senior level manager or executive in the corporate world, this book could serve as a major wake up call. The message I would receive is Act before you're too far behind… This book would also answer all of the many questions I might have about new social media. It would provide me with a picture of things, and how everything interlinks…. (Note: I would strongly recommend his book as gifts to your clients for those of you like me who are consultants.) Another thing gained by reading the book is all of his references. Many contemporary authors are mentioned. There are tons of concrete examples of companies that have successfully used the Web. In short, you get how it all works and fits together by reading about true stories. I think that my favorite quote from the book would be. It says it all for me:
Now we're all forced to understand better what happens when user-amassed wisdom forms in the shape of communities and meets through the power of technology. (p.225)
I really have great admiration for Mitch Joel. I have posted an article previously about him. Click here to read it: Thank you Mitch Joel! He is so talented and energetic, the sky is literally the limit for him. I wish him all the best. My feeling is that he is a man who simply loves life a nd people and wants us all to have access to all that is best… Thanks Mitch, once again! Let me know if you also read the book and what you thought! P.S. Six Pixel of Separation refers to the famous adage where we are only six steps away from any other person. Wikipedia says it this way: Six degrees of separation refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
I confess, cheap I love Julia Child. I remember her from my adolescent years where on gloomy Saturday afternoons in Bouctouche New Brunswick there was not much to do but watch TV. I would look at her full of intrigue and wonder while she was busy stuffing a chicken or scaling a fish, things my mother would never do of course. I didn't come to enjoy cooking because of her at that time. No, the joy of cooking came to me much later on. But she was such an original woman, full of passion. I could appreciate that. Her level of language and the tone of her voice for which she was also known left an impression on me. Till this day, I have watched her reruns. For many years I would have argued that she was not an American. Julia Child was an educator, a brilliant teacher of classical French cuisine. Although her TV show The French Chef was very popular, she didn't not consider herself first and foremost a chef, but as a teacher of the trade. She was a very charismatic person always searching for refinement and perfection. She wrote several cooking books, made just as many TV cooking shows, wrote many articles in different mainstream magazines. Hence a great communicator. She helped popularize many new cooking tools (food blenders, blow torches, egg beaters, ect). William Sonoma, a retailer of cooking and home products, saw their sales increase because of her. She essentially became a very public icon, a well-known figure that was recognized by the Smithsonian Institute and many others. Martha Stewart must have learned a lot from her. I've rediscovered her recently because of the movie called Julie and Julia starring Meryl Streep. The movie is based on her life story and that of Julie Powell, a young woman working in a call center of some sort and going through a major existential crisis. Very well played by Amy Adams, Julie finds an (therapeutic) outlet through a blog she's created and which she uses to talk about her life while experiencing every single recipe found in Julia Child's remarkable and famous Mastering the Art of French Cooking, which took 10 years to write and get published. I also read her recent biography which I got as a birthday gift, My Life in France, a book written by her great-nephew, Alex Prud'homme. Although I enjoyed the movie a lot, it is reading the book that made me fall in total admiration of her. I've been captivated by her rich and extraordinary life story and wish so dearly that I had met her. Unfortunately for Julie Powell (and I can understand her disappointment), Ms Child might not have understood what the web was all about at the time of her departure. She saw no interest it seems in Julie's project which consisted of blogging as she worked through every single recipe in the cook book over a one year period. Had she understood how much closer she could have become to her admirorsfansstudents with social media, I'm sure she would have changed her views about blogging. She would have been able to reach even more directly her fan base, which I think would have meant a lot to her. Having recently become a blogger myself (or bloggerette as I am just starting) , I'm trying to imagine Julia Child and what she would have become in a Web 2.0 creative life. Julia Child would have been a great blogger because she loved to write, to share and to teach. She had a great sense of refinement along with a great sense of humour, both great qualities to have as a blogger. She did a full TV show on eggs and named it Elegance with Eggs. No one else could come out with a such an 'authentic' idea. I think she would have been particularly fond of the video podcast options which would have enabled her to reach a wider range of viewers and have them benefit from her cooking classes. She could also have used the Video for live webinars or for some one-to-one interviews with some of the World's great chefs. I could see her using Twitter, not to promote this or that recipe or branded product like Jamie Oliver and others do, but to provide advice and offer interesting links that deal with French Cuisine in some form or other. A bit like Tom Peters or Tony Robbins tend to do with their use of Twitter. I can just imagine a tweet of hers starting with: <In preparing your omelette, be sure that it's beautifully flavored.>. or <The secret to making great hollandaise sauce is…>. She would have been such fun to read. I can't see her using Facebook in any active way. Julia Child was very fond of public television (PBS has a full video collection online of her shows. Click here to view.) and was interested in politics and many other issues that affect our world. I don't think she would not have used social media strickly for commercial reasons. Not that there is anything wrong with that, on the contrary. She just had too much class and was not motivated by money alone. She got her thrill from her art and from transmitting that passion to others. A very rare type of mentor. Wish I had met her! Wish they were more like her. Julia Child always concluded her shows with Bon Appétit! So I conclude with the hope that you enjoyed my thoughts on her and what she could have been for us in an interactive world. What do you think she would have become in today's interactive age? Which Media do you think she would have used?
Voilà quelques années que Web 2.0 fait partie de notre langage à un certain niveau et de notre imaginaire à un autre. Je me rends compte par contre que pour beaucoup <l'éveil> vis-à-vis du 2.0 est fait, health mais que ce dont on a vraiment besoin c'est d'un <réveil> ! Donc, patient mon article a pour but de contribuer au réveil afin qu'on adopte consciemment le Web 2.0. L’idée de parler du Web 2.0 m'est venue suite à des échanges que j’ai eus avec plusieurs personnes ces derniers temps pour obtenir leurs commentaires sur mon nouveau siteblog que j'ai moi-même actualisé en Web 2.0 avec WordPress. J’ai suivi de la formation avec Diane Bourque pour apprendre à gérer moi-même mon contenu et me voilà en ligne en train de participer, viagra de créer une conversation. J'ai voulu savoir ce que les gens en pensaient. Grande surprise pour moi que de constater que beaucoup ne comprennent pas vraiment le Web 2.0, ni son impact sur les réseaux médias sociaux. On croit au Web 2.0, mais on en fait une expérience limitée. On ne sait pas ce qu'est vraiment Twitter. On a peur de Facebook. On ne connaît pas le RSS. J'ai l'impression que beaucoup ne réalisent pas que nous sommes tous des acteurs dans le Web 2.0 qu'on le veuille ou non. De là l'idée de parler du Réveil! Voici donc des informations que je considère pertinentes pour qui veut mieux comprendre le Web 2.0. Une définition du Web 2.0. On attribue l’origine de l’expression «Web 2.0» à Tim O’Reilly (éditeur américain de livres d'informatique). L’expression a servi au marketing d'une conférence sur le web en 2004. À cette époque, il y avait de plus en plus de nouvelles applications web qui arrivaient sur le marché, donnant un nouvel élan au web après le crash de la bulle Internet du début du millénaire. Ainsi, l’expression a été récupérée et veut essentiellement dire la chose suivante : les usagers deviennent les premiers responsables du contenu et Internet remplace l’ordinateur personnel comme plateforme. Évidemment, c'est la technologie qui a permis cette dynamique (séparation du contenu et de la forme). Il y a un excellent petit vidéo YouTube qui nous explique merveilleusement bien ce changement de paradigme. (Il a été vu à plus de 10 millions de reprises!) The Machine is Using us Il existe aussi un vidéo très intéressant ou les grands du monde du web débattent du Web 2.0 et présentent le sujet sous l'angle business. Ou en sont rendues les entreprises avec le Web 2.0, etc? J'ai trouvé leur points de vue variés et enrichissants. Voici donc le lien: Web 2.0: The 24 minute documentaryLe RSS, celui qui nous permet de tisser notre toile à nous! En expliquant la différence entre mon blog WordPress et mon ancien site, j'ai constaté que bien des gens ne comprennent pas ce que sont les Fils RSS et comment ceux-ci permettent de se relier, de tisser notre propre toile dans le Web. Beaucoup n'ont pas encore compris que l'information peut venir vers eux maintenant, qu'il n'est plus nécessaire pour nous d'aller vers elle. J'en profite pour faire valoir le fabuleux vidéo <RSS in Plain English> réalisé par Commoncraft. (Il a été traduit en français sur YouTube, mais la qualité n'est pas bonne.) RSS in Plain EnglishLes Médias et réseaux sociaux Les médias sociaux ou réseaux sociaux sont là pour rester. On aura bien beau résister, mais la vie fera en sorte qu'on deviendra adepte un jour ou l 'autre, si on ne l'est pas déjà sans le savoir (i.e. recherche Wikipédia, YouTube, etc).
Les média sociaux peuvent prendre beaucoup de formes différentes, comme des blogues, des wikis, des balados (podcasts), des images et de la vidéo. Les exemples des applications sociales de médias sont des groupes de Google (référence, gestion de réseau social), Wikipedia (référence), MySpace (gestion de réseau social), Facebook (gestion de réseau social), de Last.fm (partage de musique), YouTube (gestion de réseau sociale et vidéo partageant), MyHeritage (gestion de réseau familiale), des avatars unis (gestion de réseau sociale), deuxième vie (réalité virtuelle), Flickr (photo partagées), Twitter (gestion de réseau social et microblogging) etc. (REF: Wikipédia).
Bref, qu'on le veuille ou non, qu'on le sache ou non, on tisse des liens sur le web. Nous sommes tous des acteurs, donc profitons-en! C'est le début d'un temps nouveau, un temps de convergence, comme l'illustre magnifiquement un autre petit vidéo: Did you know 4.0. Je vous invite à le visionner. En somme, il n'en tient qu'à nous de se joindre à l'univers du web. Pourquoi s'en priver, pourquoi s'en méfier? Je souhaite donc un Bon réveil à tous, particulièrement aux PME et aux professionnel(le)s et travailleurs autonomes. Le temps du site 'publicitaire' statique est révolu. Vous avez tellement à dire et à partager. Vous avez beaucoup à gagner avec le Web 2.0. En 2010, c' est le début d'une nouvelle décennie. Soyez prêt. Embarquez, le train est arrivé! Un beau voyage vers de nouveaux horizons vous attend.