About Six Pixels of Separation, the book…

Let's start by saying that Six Pixels of Separation is a worthwhile read. If you don't believe me, sickness click here and check out all the terrific reviews it has gotten since it was launched last summer. Written by Mitch Joel, nurse Canada's Digital Marketing Rock Star as many say is a book where you can find out everything you ever wanted to know about digital marketing, personal branding, social media, but didn't dare ask. A roadmap of some sort to help you cross over to the new world of interconnectivity. (like Dan Ariely said author of Perdictably Irrational which I haven't read yet). When I turned the last page, I felt I had run a marathon. I felt I had put out a lot of effort, kept my focus on the big picture while going over chapter after chapter of this amazing amount of information and ended up learning so much. A bit like one would feel (I imagine) in tackling a marathon one mile at a time in order to reach to the ultimate goal.  Mine was to learn as much as possible which I did and I felt good afterwards. This might seem strange coming from someone who has a somewhat good knowledge of digital marketing. I have recently started this blog in the hope of living up the experience of digital marketing more thoroughly. I've gotten somewhat involved with social media: Facebook, Linkedin, Twitter, Mybloglog, Friendfeed, Technorati, Delicious, Youtube, Google Reader and others.  I followed the Canadian Marketing Association Certificate in E-Marketing Course given by Mitch Joel himself and got my certificate. (A real gift I made to myself by doing that. I highly recommend that course). I worked as a web strategy consultant for a major company for the past 3 years. In short, I think I knew more than the average folk from the outset. I was a bit curious to see  how much more I would learn.  The conclusion is that Mitch's book will now become a reference book for me. His book is a real roadmap. Of the specific things I learned, I certainly appreciated the chapter on Digital Nomads. If you're not familiar with that expression just think Wifi and I-phones, or being connected all the time, anywhere. I am not very knowledgeable about mobile marketing. I've not worked yet on any mobile marketing projects, so it made it very interesting for me. (For your reference, in Montreal, Yasha Sekhavat is an expert in that area). I also enjoyed the chapter called You are Media, which deals a lot about personal branding, a new in-word which is not always well understood. Mitch Joel is not an inventor, but he is an awesome communicator and a very passionate man. I find that there is something evangelical about him because of his true power of persuasion. (This personality trait might come from his love of motivational books.) In reading Six Pixels, I felt that he was speaking to those of us that need to acknowledge the changes are at our doorsteps and to start embracing those changes in new media now. He does so in a very convincing and authentic manner. If I was a senior level manager or executive in the corporate world, this book could serve as a major wake up call. The message I would receive is Act before you're too far behind… This book would also answer all of the many questions I might have about new social media. It would provide me with a picture of things, and how everything interlinks…. (Note: I would strongly recommend his book as gifts to your clients for those of you like me who are consultants.) Another thing gained by reading the book is all of his references. Many contemporary authors are mentioned. There are tons of concrete examples of companies that have successfully used the Web.  In short, you get how it all works and fits together by reading about true stories. I think that my favorite quote from the book would be. It says it all for me:

Now we're all forced to understand better what happens when user-amassed wisdom forms in the shape of communities and meets through the power of technology. (p.225)

I really have great admiration for Mitch Joel. I have posted an article previously about him. Click here to read it: Thank you Mitch Joel! He is so talented and energetic, the sky is literally the limit for him. I wish him all the best. My feeling is that he is a man who simply loves  life a nd people and wants us all to have access to all that is best… Thanks Mitch, once again! Let me know if you also read the book and what you thought! P.S. Six Pixel of Separation refers to the famous adage where we are only six steps away from any other person. Wikipedia says it this way: Six degrees of separation refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.

Thank you Mitch Joel!

Mitch Joel, tadalafil I will be forever grateful to Mitch Joel, pill President of Twist Image. In 2007, online he was the lecturer at the Canadian Marketing Association E-Marketing Certificate Course which I took. Essentially, the guy woke me up to a new world and got me dancing again. I’d been working in marketing for close to 10 years. I’d done work as a focus group moderator and as a marketing consultant all those years. In 2006, I got involved for the first time in web strategy projects. What a great chance that was for me. I read everything I could and tried my very best to provide good advice. Fortunately for me, I was working with very bright and knowleageable people who could validate or not some of my thoughts, ideas, work. It was a great feeling to be able to test ideas and concepts out with these folks. To feel more confident about providing marketing advice as it relates to the web, I decided to take the Emarketing Certificat Course. It was a 4 month long program with weekly evening courses. That was the best decision I ever made in this century. Mitch Joel, what a Godsend! I think that was the last time he gave the course, so I’m doubly grateful. Mitch is a passionate, well grounded man who just lives his life doing what he loves and a big part of that seems to be the web. Actually, it’s even more than that, its the digital world that thrills him. Mitch Joel is on the way to becoming an international figure that we will hear of for many years to come. He’s already very well respected in the Digital marketing world community, especially for his expertise on blogging, but I figure he’ll continue on and become someone known of the general public. He’s interested in so many things. Music, Motivation being subjects he blogs or talks about a lot. I wish him all the best and continued success. I owe him a lot, he’s enabled me to see the world in a totally different light. Dave Haber was also on board for some of the classes. He’s a very smart guy too. A bit more timid, not letting his passion about the web show as much. I believe he's left Twist Image and set off on his own in the past year. All the best to him! You can find out more about Mitch Joel through his blog: Six Pixel of Separation. He has a new book coming out in September with the same name. Good luck to him. Will be sure to check that out when it comes out.