Julia Child would have been a great blogger!

I  confess, cheap I love Julia Child. I remember her from my adolescent years where on gloomy Saturday afternoons in Bouctouche New Brunswick there was not much to do but watch TV. I would look at her full of intrigue and wonder while she was busy stuffing a chicken or scaling a fish, things my mother would never do of course. I didn't come to enjoy cooking because of her at that time. No, the joy of cooking came to me much later on. But she was such an original woman, full of passion. I could appreciate that. Her level of language and the tone of her voice for which she was also known left an impression on me. Till this day, I have watched her reruns. For many years I would have argued that she was not an American. Julia Child was an educator, a brilliant teacher of classical French cuisine. Although her TV show The French Chef was very popular, she didn't not consider herself first and foremost a chef, but as a  teacher of the trade. She was a very charismatic person always searching for refinement and perfection. She wrote several cooking books, made just as many TV cooking shows, wrote many articles in different mainstream magazines. Hence a great communicator. She helped popularize many new cooking tools  (food blenders, blow torches, egg beaters, ect). William Sonoma, a retailer of cooking and home products, saw their sales increase because of her. She essentially became a very public icon, a well-known figure that was recognized by the Smithsonian Institute and many others. Martha Stewart must have learned a lot from her. I've rediscovered her recently because of the  movie called Julie and Julia starring Meryl Streep. The movie  is based on her life story and that of Julie Powell,  a young woman working in a call center of some sort and going through a major existential crisis. Very well played by Amy Adams, Julie finds an (therapeutic) outlet through a blog she's created and which she uses to talk about her life while experiencing every single recipe found in Julia Child's remarkable and famous Mastering the Art of French Cooking, which took  10 years to write and get published. I also read her recent biography which I got as a birthday gift, My Life in France, a book written by her great-nephew, Alex Prud'homme. Although I enjoyed the movie a lot, it is reading the book that made me fall in total admiration of her. I've been captivated by her rich and extraordinary life story and wish so dearly that I had met her. Unfortunately for Julie Powell (and I can understand her disappointment),  Ms Child might not have understood what the web was all about at the time of her departure. She saw no interest it seems in Julie's project which consisted of blogging as she worked through every single recipe in the cook book over a one year period.  Had she understood how much closer she could have become to her admirorsfansstudents with social media, I'm sure she would have changed her views about blogging. She would have been able to reach even more directly her fan base, which I think would have meant a lot to her. Having recently become a blogger myself (or bloggerette as I am just starting) , I'm trying to imagine Julia Child and what she would have become in a Web 2.0 creative life. Julia Child would have been a great blogger because she loved to write, to share and to teach. She had a great sense of refinement along with a great sense of humour, both great qualities to have as a blogger. She did a full TV show on eggs and named it Elegance with Eggs. No one else could come out with a such an 'authentic' idea. I think she would have been particularly fond of the video podcast options which would have enabled her to reach a wider range of viewers and have them benefit from her cooking classes. She could also have used the Video for live webinars or for some one-to-one interviews with some of the World's great chefs. I could see her using Twitter, not to promote this or that recipe or branded product  like Jamie Oliver and others do, but to provide advice and offer interesting links that deal with French Cuisine  in some form or other. A bit like Tom Peters or Tony Robbins tend to do with their use of Twitter. I can just imagine a tweet of hers starting with: <In preparing your omelette, be sure that it's beautifully flavored.>. or <The secret to making great hollandaise sauce is…>. She would have been such fun to read.  I can't see her using Facebook in any active way. Julia Child was very fond of public television (PBS has a full video collection online of her shows. Click here to view.) and was interested in politics and many other issues that affect our world. I don't think she would not have used social media strickly for commercial reasons. Not that there is anything wrong with that, on the contrary. She just had too much class and was not motivated by money alone. She got her thrill from her art and from transmitting that passion to others. A very rare  type of mentor. Wish I had met her! Wish they were more like her. Julia Child always concluded her shows with Bon Appétit! So I conclude with the hope that you enjoyed my thoughts on her and what she could have been for us in an interactive world. What do you think she would have become in today's interactive age? Which Media do you think she would have used?

Communication non violente, marketing et Whuffie, Pardon?!?

Tous les ans, j’investis dans ma formation, en alternance en développement professionnel ou en développement personnel. En 2008, j’envisageais une formation professionnelle, mais je ne trouvais rien qui m’interpellait vraiment. Voilà que trois personnes différentes me parlent de la formation en Communication non violente (CNV pour les initiés). La CNV  m’était totalement inconnue. Je fais quelque recherche et bingo! Une pierre deux coups. Cette formation serait bénéfique pour moi peu importe.

J’ai fait un premier atelier d’introduction, et j’ai vu que cette pratique m’intéresserait beaucoup. Je me suis inscrite au programme d’intégration, ( 5 ateliers sur l’année). En 2009, je me suis inscrite à une formation en Communication non violente donnée par le Groupe Conscientia, une compagnie québécoise certifiée dans le domaine.

Qu’est-ce que la CNV? Plusieurs m’ont dit ‘ça doit être intéressant, il y a tellement de violence aujourd’hui!’ D’autres ont pensé qu’il s’agissait d’un atelier d’écriture, la communication plus classique quoi. Ce ne sont pas de bonnes définitions. Comme on dit, ‘Ça pas rapport’!

La CNV est une approche développée par le Dr. Marshal Rosenberg, un psychologue clinicien qui cherchait des outils pour faciliter les résolutions de conflits. Fortement inspiré des écrits de Carl Rogers, il fonda le Centre pour la communication non-violente à l’époque des mouvements de  revendications des droits de la personne.  Le langage de la CNV éveille notre capacité à nous montrer empathique et authentique, a utilisé notre « langage du cœur ». C’est une approche humaniste qui peut s’appliquer dans tous les scénarios de la vie, qu’il s’agisse de communication entre pays ou entre deux voisins.

Dire que c’est intéressant d’intégrer cette nouvelle façon de communiquer, c’est simplifier la chose un peu. C’est beaucoup de travail de conscientisation et un énorme défi qui en vaut la peine. L’intégration vient vraiment avec la pratique et croyez-moi, c’est tout un processus d’apprentissage.  Les ateliers du Groupe Conscientia sont basés sur la pratique, ce qui les rend plus captivant et enrichissant.

Je me suis donc posé la question par rapport à la CNV et le marketing. Comment pourrais-je comprendre concrètement certains des liens à faire au delà de la relation interpersonnelle directe? Voilà que je tombe sur un livre recommandé par Mitch Joel, président de Twist Image: The Whuffie Factor, Using the Power of Social Networks To Build Your Business, écrit par Tara Hunt, une Canadienne qui mène une carrière assez prolifique aux USA dans le domaine des médias sociaux.

Enfin, j’étais intriguée au plus haut point par le terme Whuffie. Je n’avais jamais entendu ce mot auparavant. Quelle surprise en faisant la lecture du livre…. C’est plein de CVN là dedans. Voici donc certains liens que j’ai perçus.

Premièrement,  il faut expliquer ce qu’est le Whuffie? Le nom a été créé par Cory Doctorow (célèbre bloggeur de Boing Boing) pour parler de capital social (dans le sens de monnaie d’échange) dans le contexte d’un roman de science fiction futuriste intitulé,  Down and Out in the Magic Kingdom. On obtient ou on perd du Whuffie selon les actions positives ou négatives que l’on pose, selon nos contributions au sein de notre communauté et en vertu de ce que les gens pensent de nous. Notre Whuffie est entreposé à l’intérieur de nous et est transparent aux yeux des autres. Donc tout le monde peut voir si on a plein de Whuffie ou si on n’en a plus. J’ai tout simplement adoré ce concept. (Je veux à tout prix lire ce livre de science fiction).

Sans aller dans toute la théorie tel qu’appliquée dans le contexte des réseaux sociaux par Tara Hunt, elle nous rappelle l’importance d’avoir du Whuffie, ce qui veut aussi dire avec de l’empathie. Selon elle, la meilleure façon d’accroître son Whuffie est d’écouter ces clients avec ’empathie’ afin de bien identifier leurs besoins. C’est ce qu’elle appelle ‘turning the turnbull around« . Au lieu de pavoiser son offre de tout bord et de tout côté, en écoutant les clients on gagne davantage. En entrant en relation authentique avec eux, on gagne. Enfin, son livre que j’ai lu tout suite après avoir participé à mon troisième atelier de CVN a résonné en moi à ce niveau. Avec l’arrivée des réseaux sociaux, est-ce que le marketing est en train de se transformer pour le mieux et participe-t-il à la création d’un meilleur monde ? C’est ma question existentielle du jour. J’espère que la réponse est oui! Je vote pour le Whuffie!